‘after the era of excess’
In response to ‘after the era of excess’ published by mckinsey in ‘whatmatters‘
Article, which is calling for more thinking. It is asking for a Strategic change…
Yet the majority of the answers & comments we read mention technical explanations/solutions (albeit very ’sharp and clever’): debt, interest rates, GDP, government action etc. No doubt these dimensions are important: we will have to address them. However a piece of thinking is missing from what we are reading at the moment: we should be challenging our system at the next level of abstraction to truly shift the paradigm. Talking in yesterday’s language (growth) will only lead us to think like yesterday and lead to the same problems.
What is a strategy to stop the era of excess?
Let’s take a look at the history books: since 1700 the economic model has been predicated on Growth. It was necessary at the time to lift Europe out of a primitive state and more or less succeeded albeit a lot of collateral damages on the way. However what got us here today will not work anymore going forward. The limited World we live in (planet, ecosystem, biosphere – call it whatever you want at this stage) can only accommodate a model for growth during a limited timeframe. Once the limit is reached, expansion has got to stop. Or else created wealth needs to be destroyed, to be rebuilt again…
Isn’t it the role that wars have played? The current model has required wars to re-equalize, spread the wealth – or poverty – and grow again. The problem with this model is that the price to pay is getting too high as we are realising we have too much to lose.
So where to from here?
We have to think differently and put the ‘known parameters’ aside. We have to design an economy of non-growth. We have tried to call it ‘sustainable’ in the past decades but it has not worked because it was still lame attempt to patch tactical solutions without address the core issue of Growth. The true shift will be to re-think incentives and design a framework to run a new Economy.
For instance:
- Growth could still exist but not in volume of ‘matter’, rather in quality of ‘services’.
- The current ‘Law’ of Economics needs to be turned on its head to SHIFT INCENTIVES: “Today I pay for what I consume; tomorrow I should be payed for what I am not consuming”. This will have to be applied to identified goods, products and services that are taxing the system. A trivial heuristic would be: “today I pay the electricity I burn. Tomorrow I will have a target suited to my live style. I am smart enough not to burn it all, I will get rewarded”.
Therefore the next step is (a) to design such a framework: ie. research, debate, policy design, regulation (as shape the ‘laws’ and ‘rules’)
A second step is (b) work out a roadmap to take us from where we are today to this new economy: ie political will and action.
By the way (a)+(b) = democracy at work…
So that we can read in the history books something along the lines:
– 3000BC: invention of writing.
– 1700-2050: capitalist intense period of Growth, Bubbles and Crises
– 2050+: post-capitalist wisdom era


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from – – Annalie Killian
amplify.amp.com.au
annalie_killian@amp.com.au
Submitted on 2009/07/19 at 6:02am
I have really enjoyed your post and would like to recommend you to the book “Growth Fetish”- written by Australian commentator Clive Hamilton. His famous line that has stuck with me ever since is “People buy things they don’t want, with money they don’t have, to impress people they don’t like”. Yip…that just about sums up the debt cycle…..and is a reflection of lack of real meaning and a connectedness lost from work: ….we work in large global corporations where we cannot connect our work to a contribution to society at large, …..from consumption: we consume food produced continents away without any thought to the journey, and from waste: once we have consumed, we flush the toilet or leave the bin outside without any connectedness to where it all goes and how our individual consumption is connected to tenvironmental consequences, eg a phenomenon called “Plastic Soup” in the Pacific. http://images.google.com/images?client=safari&rls=en&q=Plastic+Soup&oe=UTF-8&um=1&ie=UTF-8&ei=VrZiSv7FKMGIkAX-4fH8Dw&sa=X&oi=image_result_group&ct=title&resnum=4
Hi there,
This is an excellent post – thank you for sharing it with us. I think it is imperrative that we move past the idea of ‘growth’ and towards something less focused on the accumulation of ‘things’ and status. My question is, what do you think we we should do first?
We’re at an interested impasse currently, with half the global population still living on much less than the other half. We have just passed a point where more people now live in urban areas than rural…but only just.
Does half the world still need to go through the ‘growth stage’ whilst the more established economies move to a different values set based around rewarding reduced consumption?